How to Build an impressive Landing Page with WordPress is basically meant to represent a scenario in which the visitor comes to your WordPress website and lands on that specific page – efficiently making it the entry point to your website.

Now, what landing pages with WordPress are about is grabbing that visitor and convincing them to take care of a given predefined action. In most cases, this is about getting them to subscribe to an email list, click a specific link/button, buy a product, or perform some kind of social-media-related activity (like clicking the re-tweet button).

In other words, the goal here is to take that new visitor and immediately put them through some marketing process on your WordPress site, as opposed to letting them wander around, looking for something to do.

So what makes landing pages on WordPress special?

Of course, you don’t actually need something like a landing page to try convincing your visitors to take some specific action. You can do so from any kind of page that can be built inside the WordPress platform or even from the homepage of the site itself.

However, the difference here is that a Build landing page (when executed properly) will always bring better results, due to its single-purpose nature, as opposed to a standard homepage which is usually built in a way that tries to present a load of different things and information.

The most interesting thing about landing pages is their design, or more accurately, lack thereof. Most landing pages in WordPress, at least in a way that they’re implemented these days, are very minimalistic. They are usually built entirely separately from the rest of the site and retain very little of the site’s original design.

In short, every element that appears on a landing page should reinforce the main goal of the page (getting the visitor to take a specific action), and everything else should be erased.

So in summary, the elements that Build a good landing page in WordPress, and also the elements that we’ll focus on in this post are:

  • Simple structure with minimal design.
  • No sidebars. Sidebars make the design distracting.
  • No footer.
  • Minimal header. So the visitor can get straight to the copy.
  • If you’re going to use a logo, make it un-clickable.

A landing page is a web page that’s designed primarily to capture a visitor’s attention and their details—like an email address—via a lead form. They are designed to target a specific audience depending on the product you are marketing.

A landing page can also be a squeeze page used to redirect traffic to the main website. You can have as many landing pages as you want on your site. In fact, the more landing pages you have, the more leads you are likely to get.

For instance, if you are marketing a new product via an email campaign, you can redirect traffic from your targeted email campaign to a specially designed product landing page. The same applies to any promotion you do via email or other means. The key thing is to create a unique landing page for every campaign you launch.

Build Landing Page Basics

There are no written rules as to what a landing page must have or look like. However, after years of experimenting with a range of landing page styles, I have come to the conclusion that certain key aspects should be considered when designing landing pages. Here are the top four:

  1. Specificity: When designing a landing page, be specific about what you offer. You should also know what’s in it for you. For instance, if you offer free info when a user signs up on your landing page, how are you going to benefit.
  2. Benefits:The best marketing lingo can get a visitor’s attention, but if you don’t clearly explain how they are going to benefit, your conversions may be thin. A good landing page must be clear on how the user will benefit from the offer.
  3. Urgency:The wording on your landing page should create a sense of urgency. Explain why a page visitor should take your offer now not later.
  4. Conversion:Now that you’ve grabbed a visitor’s attention and managed to convince them about your great offer, how do they get it? Your landing page must make lead conversion as simple as possible.

Build Landing Pages With WordPress

WordPress offers plenty of ways to build stunning landing pages. I’ll discuss two options you can use to create your landing pages.

Using WordPress Themes

There are a ton of WordPress themes specifically designed for creating landing pages. These single page theme often include great features such as local scrolling, eye catching sliders, features boxes and more to make building you own landing page easy. You can checkout lots of great options that we’ve added to our Single Page WordPress Themes category, but here are a few of our favorites:

Using Page Templates

Many commercial WordPress themes come with a host of page templates each with a specific purpose. A theme can have one or several templates, but high quality themes offer several pre-built landing page templates for various purposes.

That said, you can create your own landing page from a blank page template if you have basic CSS skills and an eye for design. For illustrative purposes, I’m going to build a simple landing page using a blank page template in the TwentyThirteen theme. I’m just going to put a big catchy heading along with a big button on a blank page template.

Please note that this method is ideal if you are building a landing page that’s going to have a dedicated domain – i.e. it is not going to be part of your main website. Multisite does not give you much flexibility in design but a dedicated domain gives you freedom to dismantle the theme anyway you want without worrying about other pages.