Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Hashtags make tracking campaigns much easier, and gives you more accurate results Using Hashtag Optimize your social media post .
By using hashtag analytics, you’ll be able to run better campaigns, get details on your target audience and optimize your social media posts for more exposure. If you’ve been hesitant or confused about incorporating hashtags into your social media marketing strategy, we’re going to break down everything you need to know to get on board.
Social media marketing is all about engagement. The more Retweets, likes and comments your social media posts receive, the more visibility you’ll have. Hashtags drive engagement.
Tweets with hashtags get twice as much engagement as those without them, and 55% more Retweets. On top of that, 75% of social media users use hashtags.
Hashtags allow social media sites and users to categorize content and get a clearer picture of what your Tweets, Facebook posts or Pins are about. When you add hashtags into your social media posts, it also makes them more discoverable in searches.
For instance, if we search Twitter for the word “4web” (without the # symbol), we can see that a lot of the results contain #4web.
Social Networks That Support Hashtags
Due to the popularity of hashtags, more social media platforms started to integrate them. Although they’re mostly known for Twitter and Instagram, you can use hashtags on these platforms as well:
Just like Twitter and Instagram, implementing hashtags on these social media sites/apps can give your content more visibility and make it easier to track your campaigns. However, Using Hashtag Optimize your social media post the secret to success with hashtags on each network isn’t the same according.
Hashtags on Facebook
Facebook seems to be the exception to the rule when it comes to hashtags. Unlike Twitter and Instagram, where hashtags tend to boost your content’s performance, the opposite is true for Facebook. According to the Quick-sprout info-graphic, Facebook posts with hashtags have a 0.80% median viral reach per fan, compared to 1.30% for posts without hashtags.
When you use hashtags on Facebook, less is more.
- 593 average interactions per story with 1-2 hashtags
- 416 average interactions per story with 3-5 hashtags
- 307 average interactions per story with 6-10 hashtags
- 188 average interactions per story with 10 or more hashtags
Hashtags on Google+
Google+ has changed a lot since it first launched. At one point, Google+ heavily integrated hashtags by automatically attaching them to your posts based on your content and even adding them to the search results.
Those days are gone now and hashtags function a lot like they do on other social networking sites. They’re searchable on Google+, and clicking a hashtag on a Google+ post shows you results from communities, collections and other posts about the topic.
Hashtags on Twitter
The magic number for hashtags in a Tweet is two. Tweets with one to two hashtags average 21% more engagement. Adding additional hashtags drops engagement by 17%.
Hashtags on Instagram
If you’ve ever browsed through popular Instagram posts, you’ve probably noticed they’re packed with hashtags at the end. Adding a long stream of hashtags to your Instagram captions is pretty much the norm, and with good reason. Instagram posts containing 11 hashtags get 79.5% more engagement.