Is your website living up to your expectations? Is it getting traffic and revenue for your business? Are you getting the return on investment on your website? If you answered no to any of these questions, continue reading.
Website Maintenance is important to any business, irrespective of the size. Your website is literally a worldwide window into your business and it can have a big impact on how the value of your product and service is perceived. A well-maintained website is critical for real-time service industries and for E-commerce Websites. All businesses need regular website maintenance to attract customers. More important than attracting, maintenance should be done to retain customers, maintain search engine [SEO] rankings and present new information, products and services to the public. Website maintenance is also required to maintain the value of the website itself as it ages over time. While the initial website project is critical to creating the right foundation, the on-going maintenance and upkeep are where you’ll really see your website shine. That is where you’ll really start to maximize the return on your investment. Here are some reasons why you should maintain your websites.
Your website is a public reflection of your corporate image. A poorly maintained website with broken links, dead pages, lots of errors, spammed Ads and out-dated information projects an out-dated corporate image and can result from business to decline over time. The website just like a vehicle, a website needs to be routinely examined for its look and feel. The website should also be updated to match your corporate image. Check and fix broken links, poor grammar, and spelling mistakes as quickly as possible preferably before a customer brings them to your attention. Which will be very awkward?
Give your Visitors a Reason to Come Back
There is a saying in marketing; it is easier to keep a customer than to get a new one. What are the best ways to do this online? Make sure you are providing relevant, up-to-date information which helps them to make an informed decision. This can be done with the help of blogs and offers and Facebook posts
By keeping your site current and informative, you begin to develop a solid trust relationship with your customers and prospects. This trust is hard to gain and easy to lose. Help build their trust by providing the latest and most up-to-date information on your website.
Boost your Search Engine Ranking and Drive More Traffic
A search engine loves the freshly brewed content. The more often you update your website, the more often the search engines will visit your site and boost your rankings. And the reverse is true as well. After a website has not been updated in a while, the search engines quit looking it and your rankings might begin to drop for important keywords.
Not only does showing the search engines that your site has fresh content help to boost your rankings, it also gives you more opportunities to rank for specific keywords.
Keep Your Site Up to Date, Free of Spams and Bugs
If you are using a content management system (generally everyone is using it) or any web-based software, then it is vitally important to keep it updated with the latest security patches and bug fixes. You don’t have to be running an e-commerce site for hackers to want to break into your website. Many times, hackers will break into a website and upload Trojan and malware for use in their other attack schemes or they might link it to a porn website
One of the easiest ways for the hackers gain access to a site is through out-dated software. As security patches become available and active, hackers will try to take advantage of websites that are not pro-actively updating the software on their sites. The last thing you want is for your visitors to get viruses of bugs from your site.
These are some of the main reasons why you should do a regular and timely maintenance of your website contact us for your Website Maintenance Services.