Voice Search Reshaping Digital Marketing
In our previous month’s blog, we discussed the impact of voice search on SEO. Now, this month we go further & explore its impact on digital marketing. Any marketing activity that takes place on the internet can be called Digital Marketing.
Here are the 3 aspects of digital marketing that will be affected by the increasing use of voice search:
Content Marketing :
When people searched for anything by typing on the search engine, the keywords were short & were more mechanical. But now people are increasingly using more conversational & long-tail keywords while using voice search. This means the concept of content marketing needs to change in order to work for voice search. Now digital marketers will need to focus on creating content that provides relevant answers to questions.
Social Media Marketing :
With voice search gaining more importance, businesses will need to change the way they interact on Social Media. Now, they will need to work on connecting with their customers on a more personal level. It will be not just a platform to provide general information about the business but answer customer queries as well.
Search Engine Optimization :
The focus of digital marketers will shift from using specific keywords to more question-based queries (what, who, where, when, why, which, whose, whom & how). Along with constant updates by search engines to improve their service, it will become essential for businesses to modify their SEO strategy in order to come on top of search results & make an impact.
Over the years, voice assistants have become better at recognizing what users are saying. With technological advancement, it can be said that voice search will play a major role in the digital world. So it is important for digital marketers to start adapting themselves. If done properly, it will help them to remain appropriate & build long-term relationships with their clients.
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